Preview Questions Business Development Executive | Role Specific Skill

Question 1: Which marketing automation tool is most effective for tracking and converting leads in the BFSI sector?

Which action should you take?

Choose only one option

HubSpot for inbound marketing and lead nurturing

Google Ads for pay-per-click campaigns

Salesforce for simple CRM tracking

WordPress for blog-based content marketing

Question 2: How would you overcome a situation where a potential BFSI client is not responding to your outreach efforts?

Which action should you take?

Choose only one option

Continue reaching out with increasingly aggressive tactics

Adjust your approach by offering more personalized communication and value

Give up and move on to the next prospect

Use the same messaging repeatedly and wait for them to respond

Question 3: What is the primary objective of competitor analysis in BFSI market research?

Which action should you take?

Choose only one option

To enhance product pricing strategies

To increase operational efficiency

To identify market gaps

To reduce customer acquisition costs

Question 4: In a multi-channel lead generation campaign, how do you ensure seamless integration across channels for the BFSI sector?

Which action should you take?

Choose only one option

Limit the number of channels to avoid overcomplicating the process

Keep each channel completely independent to avoid confusion

Use a single platform to manage all channels

Focus only on the channels with the highest conversion rates

Question 5: What is the most effective channel for lead generation in the BFSI sector, considering digital transformation?

Which action should you take?

Choose only one option

Relying solely on direct mail campaigns

Using print media to generate leads

Focusing only on face-to-face networking events

Utilizing a combination of email marketing, content marketing, and social media platforms

Question 6: Which framework is most effective for evaluating customer experience in BFSI market research?

Which action should you take?

Choose only one option

Porter's Five Forces

PESTLE analysis

Kano model

Balanced Scorecard