Preview Questions Marketing Analyst | Role Specific Skill

Question 1: In a competitor analysis for financial products, which key metric would be the most valuable for assessing customer acquisition strategies?

Which action should you take?

Choose only one option

Gross Margin

Customer Lifetime Value (CLV)

Market penetration rate

Return on Investment (ROI)

Question 2: Which data segmentation method is most effective for targeting high-value customers in BFSI campaigns?

Which action should you take?

Choose only one option

Demographic segmentation based on age, gender, and income level

Geographic segmentation based on city or region

Psychographic segmentation based on lifestyle and values

Behavioral segmentation based on user actions and engagement history

Question 3: What role does content marketing play in digital campaigns for financial institutions in the BFSI sector?

Which action should you take?

Choose only one option

It drives organic traffic and establishes thought leadership

It reduces the cost of paid advertising

It shortens the sales cycle by improving ad targeting

It focuses solely on SEO ranking

Question 4: Which digital marketing platform would be the most effective for lead generation in the BFSI sector for high-ticket financial products?

Which action should you take?

Choose only one option

Facebook Ads with broad targeting

Google Ads with high-intent keywords

LinkedIn Ads targeting professionals

Instagram Ads for brand awareness

Question 5: How does mobile optimization affect the success of digital marketing campaigns in the BFSI sector?

Which action should you take?

Choose only one option

It decreases overall budget allocation

It reduces bounce rates across desktop platforms

It increases user engagement and conversion rates on mobile devices

It lowers the cost of paid search campaigns

Question 6: What is the most advanced tool to track consumer behavior during an advertising campaign in the BFSI industry?

Which action should you take?

Choose only one option

Survey and feedback tools

Web analytics and heatmap tools

Social media tracking platforms

Customer relationship management (CRM) software