Preview Questions Marketing Analyst | Role Specific Skill

Question 1: How can consumer sentiment analysis be used in competitor analysis for BFSI?

Which action should you take?

Choose only one option

By evaluating how customers feel about competitors' products and services

By analyzing how competitors react to regulatory changes

By comparing the market share of competitors across regions

By tracking competitors' marketing spend on digital platforms

Question 2: How does geo-targeting enhance digital marketing campaigns for local financial services in the BFSI sector?

Which action should you take?

Choose only one option

By delivering ads based on users' physical locations

By increasing brand awareness through local events

By targeting users in specific income brackets

By adjusting bids for high-conversion areas

Question 3: What is the most advanced tool for tracking cross-channel customer journeys in digital marketing for financial services?

Which action should you take?

Choose only one option

Hootsuite for social media management

HubSpot for email marketing automation

Google Analytics 4 (GA4) with cross-platform tracking

Adobe Experience Cloud for content personalization

Question 4: Which of the following is the best way to evaluate a competitor's online marketing strategy in the BFSI industry?

Which action should you take?

Choose only one option

Reviewing website traffic and engagement rates

Comparing social media content and frequency

Reviewing online customer reviews

Analyzing ad spend in digital channels

Question 5: Which digital marketing channel is best suited for building brand awareness for an investment product in the BFSI sector?

Which action should you take?

Choose only one option

Programmatic advertising

Search Engine Optimization (SEO)

Email marketing campaigns

Social media platforms

Question 6: What is the impact of emotions on the consumer decision-making process in BFSI markets?

Which action should you take?

Choose only one option

Emotional responses have no significant impact on consumer decisions

Emotional responses can override logical decision-making, leading to irrational choices

Emotions influence only consumer behavior in personal finance

Emotions only affect decisions for non-essential financial products