Preview Questions Marketing Analyst | Role Specific Skill

Question 1: Which digital marketing platform would be the most effective for lead generation in the BFSI sector for high-ticket financial products?

Which action should you take?

Choose only one option

Facebook Ads with broad targeting

Google Ads with high-intent keywords

LinkedIn Ads targeting professionals

Instagram Ads for brand awareness

Question 2: When creating a targeted digital campaign for a new credit card product, which audience segmentation strategy would yield the highest ROI?

Which action should you take?

Choose only one option

Segmenting by credit scores and spending behavior

Segmenting by demographics and geographic location

Segmenting by social media engagement and brand loyalty

Segmenting by product usage and income levels

Question 3: In conducting market share analysis for BFSI competitors, which metric is most commonly used?

Which action should you take?

Choose only one option

The total number of customers serviced by competitors

The cost of customer acquisition for competitors

The percentage of total market sales held by a competitor

The customer satisfaction score of competitors

Question 4: What is the primary driver of impulse buying behavior in the BFSI sector?

Which action should you take?

Choose only one option

Urgency of financial needs

Limited-time promotions

Perceived financial benefit

Brand loyalty

Question 5: When applying hierarchy of effects in BFSI marketing, which stage precedes the purchase decision?

Which action should you take?

Choose only one option

Brand awareness and recognition

Purchase intent and follow-through

Product trial and evaluation

Attitude change and desire for the product

Question 6: When conducting A/B testing for an advertising campaign in the BFSI sector, which element should be tested for optimal customer engagement?

Which action should you take?

Choose only one option

The timing and frequency of the ads

The channel of advertisement (e.g., TV, social media, print)

Targeting parameters such as demographics and psychographics

Ad copy and visuals