Preview Questions Marketing Analyst | Role Specific Skill

Question 1: When analyzing a search engine marketing (SEM) campaign for a bank loan product, which bid strategy would likely be most cost-effective for maximizing click-throughs?

Which action should you take?

Choose only one option

Maximize clicks with a focus on conversion rates

Manual CPC (Cost Per Click) to optimize specific keywords

Maximize conversions with a focus on ROI

Target CPA (Cost Per Acquisition) for a defined cost per lead

Question 2: Which of the following best describes strategic group mapping in competitor analysis for BFSI?

Which action should you take?

Choose only one option

A method for evaluating the relative financial strength of competitors

A technique for determining competitors' response to market regulations

A framework for tracking competitors' marketing strategies over time

A tool to analyze the positioning of competitors based on service offerings and market segments

Question 3: How can social proof be effectively incorporated into a BFSI digital marketing campaign to improve customer trust?

Which action should you take?

Choose only one option

Showcasing testimonials, customer reviews, and case studies of satisfied clients

Displaying the number of people who clicked on an ad or viewed a webpage

Creating ads that target only highly engaged users without focusing on their previous behavior

Highlighting the financial stability of the company using only raw financial data

Question 4: Which social media platform is typically the most effective for running advertising campaigns targeting millennial banking customers?

Which action should you take?

Choose only one option

Facebook

Twitter

Instagram

Question 5: What does customer lifetime value (CLV) measure in the context of market research for the BFSI industry?

Which action should you take?

Choose only one option

The retention rate of existing customers

The potential number of new customers acquired through referrals

The total revenue a company expects from a customer over their entire relationship

The average amount of money a customer spends on a product

Question 6: In BFSI digital marketing, which advanced metric is best suited for measuring the effectiveness of customer acquisition?

Which action should you take?

Choose only one option

Click-through Rate (CTR)

Customer Lifetime Value (CLV)

Cost per Click (CPC)

Bounce Rate