Preview Questions Marketing Analyst | Role Specific Skill

Question 1: How does retargeting improve the effectiveness of an advertising campaign in BFSI?

Which action should you take?

Choose only one option

By limiting exposure to only high-value customers with the most potential for conversion

By targeting users who have already shown interest in the brand, increasing the chances of conversion

By increasing ad frequency across all customer segments

By ensuring that every potential customer sees the ad, regardless of past interaction

Question 2: Which type of data is most valuable when conducting a competitor pricing analysis in the BFSI industry?

Which action should you take?

Choose only one option

Competitors' cost structures for delivering financial services

Competitors' customer retention rates

Detailed pricing models and the impact of pricing on customer acquisition

Competitors' promotional budgets

Question 3: How does perceived risk impact consumer choice for loans?

Which action should you take?

Choose only one option

Consumers are more likely to choose loans from non-traditional lenders

Higher perceived risk encourages consumers to choose shorter loan terms

Higher perceived risk leads to avoidance of loans altogether

Lower perceived risk encourages consumers to consider higher loan amounts

Question 4: How can conversion rate optimization (CRO) enhance the effectiveness of a loan application landing page?

Which action should you take?

Choose only one option

By focusing on the design rather than the content or form

By optimizing the page load time and using pop-ups

By increasing the number of call-to-action (CTA) buttons on the page

By streamlining the form fields and reducing friction points

Question 5: What is the role of motivational factors in influencing consumer decisions in BFSI markets?

Which action should you take?

Choose only one option

Motivational factors drive the consumer's desire to achieve financial goals

Motivational factors only affect luxury product consumption

Motivational factors have a minimal impact on decision-making

Motivational factors influence only high-risk investment decisions

Question 6: What does the ?foot-in-the-door? phenomenon refer to in consumer behavior in financial services marketing?

Which action should you take?

Choose only one option

The tendency for consumers to agree to small requests, leading to larger commitments

The process of gradually introducing financial products to customers

The influence of large, initial requests on consumer behavior

The phenomenon of consumers rejecting high-cost products first