Preview Questions Marketing Specialist (Real Estate) | Role Specific Skill

Question 1: How should a real estate marketing specialist handle a decrease in engagement on paid digital campaigns?

Which action should you take?

Choose only one option

By increasing the budget without evaluating the cause of decreased engagement

By stopping the campaigns immediately and halting all future efforts

By ignoring the data and continuing with the same strategy

By analyzing campaign data, adjusting targeting, testing new ad creatives, and optimizing budget allocation

Question 2: What is the role of social media platforms in real estate content marketing?

Which action should you take?

Choose only one option

They are only useful for branding without direct engagement

They limit audience reach and have no significant role in lead generation

They only help with driving traffic to the website without conversions

They serve as channels for content distribution, engagement, and generating leads

Question 3: When conducting social media advertising for a new real estate development, what is the best method for ensuring the ad reaches the right audience?

Which action should you take?

Choose only one option

Use detailed audience segmentation and targeting

Use only basic demographic targeting

Rely on broad interests related to housing

Use time-based targeting for every post

Question 4: How should a real estate marketing team measure the success of a pay-per-click (PPC) advertising campaign?

Which action should you take?

Choose only one option

By the amount spent on ads without considering the results

By analyzing metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA)

By the number of impressions alone

By the total reach of the campaign without analyzing conversions

Question 5: When creating a Facebook ad campaign for real estate, which metric is most crucial for measuring the effectiveness of the ad?

Which action should you take?

Choose only one option

Click-through rate (CTR)

Engagement rate

Number of impressions

Cost per click (CPC)

Question 6: How can a marketing specialist align brand strategy with the target audience's needs in real estate?

Which action should you take?

Choose only one option

By conducting market research to understand the audience and tailoring content to address their pain points

By using the same strategy for all audiences, assuming it will resonate universally

By limiting brand messaging to a single platform or channel

By focusing solely on price-driven messages without considering other factors