Preview Questions Marketing Specialist (Real Estate) | Role Specific Skill

Question 1: How do you conduct a competitive analysis for a real estate project in a market with high competition?

Which action should you take?

Choose only one option

By reviewing publicly available financial statements of competitors

By conducting secret shopper analyses and gathering primary feedback

By analyzing competitors' marketing strategies and sales performance

By analyzing the local population's income levels

Question 2: What is the most critical piece of information obtained from consumer insights for shaping a real estate pricing strategy?

Which action should you take?

Choose only one option

Consumer awareness levels

Historical pricing trends

Market demand and perceived value

Competitor pricing strategies

Question 3: How can a real estate marketing team use customer testimonials to enhance brand awareness?

Which action should you take?

Choose only one option

By using generic, unattributed quotes

By focusing only on celebrity endorsements and ignoring customer voices

By only sharing testimonials during sales promotions

By showcasing authentic, positive feedback across multiple platforms, improving credibility and trust

Question 4: What is the role of competitor benchmarking in market research for real estate marketing?

Which action should you take?

Choose only one option

It is irrelevant to real estate as it only applies to product marketing

It focuses only on pricing and ignores other strategic elements

It helps identify industry standards, gaps in the market, and areas where the brand can differentiate

It is only useful for large-scale brands and not small real estate companies

Question 5: How should a marketing specialist manage paid social media campaigns for real estate effectively?

Which action should you take?

Choose only one option

By creating highly targeted ads with compelling visuals, clear messaging, and strong calls-to-action

By focusing solely on impressions and ignoring engagement

By boosting posts randomly without targeting specific audiences

By using one ad for all properties without personalization

Question 6: How can a real estate marketing specialist measure the ROI of a paid Facebook ad campaign?

Which action should you take?

Choose only one option

By tracking the number of followers gained

By tracking the number of conversions generated

By analyzing the number of likes on the post

By reviewing the ad's click-through rate (CTR)